Changing the website:
Revise the whole website into a more interactive website which supports web 2.0. Web 2.0 is more for the communities while web 1.0 is for companies. What we want is to create awareness so we have to involve the community. One way to involve the community would be to allow the community to give feedback, suggestions and opinions which can further improve the system.
Create a thread in a local forum:
Creating a group in a local forum would help to raise awareness about the company e.g.sgclub, hardwarezone. This way people in singapore would know what services NAMS offers to the public and more people would seek help from them.
Create a Vlog account:
Do up a vlog, experiences of addicts and how they got through their addiction as well as commericial ads which have been create for addiction purposes. After compiling all, post it on youtube by creating a youtube channel. This way people will able to comment about the video and maybe some might share their addiction experience. This way the company would be promoted and more people would be worried about their addiction and would start consulting the organization.
Create a Facebook group:
According to statistics, out of 1.5 million Singaporeans who use the web, about 5.28% visits facebook every week. If you do the math 5.28% would be 79,200 Singaporeans visits Facebook every week. So using this statistics, we decided to create a facebook group which allow people to feedback about the company and also to help improve it. This way we are involving the community.
RSS Feeds:
RSS (most commonly expanded as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. By having a RSS feed on the website, people would know about the upcoming events of the company so that they would be able to attend. Also whenever a new video is being posted on the vlog. They would immediately know about it.
After taking a look at all of this suggestion, you might be asking yourself why are we using all of social media to promote. The reasons are below:
People nowadays will log on to the internet almost every single day either to check their mail or just browse through the web thus they will definitely be updated. Facebook which is created in febuary 2004, helps people communicate more efficiently with their friends, family and coworkers. It is a technology that faculitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Users of Facebook can join groups that they like or are interested in. These groups will give them daily updates about their products which in turn benefit both parties. Also with the constantly increasing amount of Facebook users, advertising on its page are way more effective then advertising on the television, radio and newspaper.
One more application that companies are making use to advertise is Twitter. Twitter is a totally different applications from Facebook. While Facebook allows people to join groups, play games etc, Twitter allows one to follow people whom they want to keep in touch. It is basically an application where users ‘tweet’ about their daily stuffs. Friends who follow them can read their daily tweets and get updated about their lives without the need of asking them or meeting up just to catch up. This way it saves up precious time and also it is effortless. Companies make use of Twitter to update about their products and Twitters who follow them will be updated. One most vital improvement by Twitter is the addition of SMS tweeting services across the globe.
With the public nowadays switching to new media, companies too need to ‘follow the trend’. The main idea is to have your product in front of millions of people logging into such networking websites. Promotion in such a place is much better then advertising traditionally on the newspaper, television or radio.
Nowadays almost everything could be found in the internet. From news, entertainment to politics. The internet has it all. Social media has made a huge impact towards the world. Some of the globally known social media applications are Facebook and Twitter. Everyone knows what Facebook and Twitter are and what they do. Social media are much more effective then old media( newspapers, televisions and radio) and companies exploit that to their advantage by using social media to advertise.
Social media or networking sites provide global exposure to products and services. Anyone can access and view the products and services within your social network. Users can click on the links of the websites and view the products themselves. Comments inputs feedback left by other users will help users get true evaluation of the product comparing to promotion by the companies itself.
Improvements and cooler aspects are added to these sites which makes it a great fun for people to use them. Users will find lots of applications embedded with it. Users with similar interest can group themselves to create communities where they would be able to discuss on topics of common interest. They will then share information about the latest products or links that would interest their other cyber friends.
Social media are not only used for making new friends but also are used effectively to promote products and services. Video sites are also another form where personal videos either promotional or descriptive can be used. Advertising in social networking sites has changed the whole perception of promotion and communication. With the added security in the social networks, promotion of products are much safer.
